Abstract: A film structure having a matte film surface and method of manufacture thereof. The preferred embodiment of the present invention contemplates a blend of polyethylene homopolymer or copolymer resins, coupled with one or more platelet shaped (non-spherical) inorganic or organic fillers. The matte polyethylene film surface as prepared from these polymer/filler blends exhibits a low gloss matte surface for wide utility in laminated and non-laminated, food and non-food, packaging and non-packaging applications. A unique and heretofore uncontemplated technique of manufacture exploiting the phenomenon of “die swell” as enumerated herein is utilized during production to facilitate the reorientation of the fillers during the extrusion process to produce the matte surface effect.