Abstract: A technique for identifying an opt-out status for a user's mobile or other computing device without relying exclusively on client-side storage or primarily on the use of non-determinative mechanisms is discussed. Embodiments provide server-based or otherwise hosted techniques of accurately identifying devices of users that wish to opt-out of having their device activity tracked. These techniques enable accurate identification of a device's opt-out status even in the absence of a client-side opt-out indicator.

Abstract: An improved technique for identifying a user's mobile device is discussed. A persistent and unified identifier that bridges mobile app to mobile web and to other web browser-compatible mediums is utilized. Using a unique verification identifier, the unified identifier is consistently verified, revived and distributed across application and browser mediums.

Abstract: A technique for dynamically adjusting a digital advertising campaign during an active campaign flight is discussed. Using feedback from a digital survey over an exposed audience of user populations, brand lift may be calculated on a per ad creative and/or per site basis. User characteristics derived from content consumption patterns may be used to optimize ongoing campaigns and formulate target audiences and target creative formats for new campaigns.

Abstract: A technique for identifying an opt-out status for a user's mobile or other computing device without relying exclusively on client-side storage or primarily on the use of non-determinative mechanisms is discussed. Embodiments provide server-based or otherwise hosted techniques of accurately identifying devices of users that wish to opt-out of having their device activity tracked. These techniques enable accurate identification of a device's opt-out status even in the absence of a client-side opt-out indicator.

Abstract: An improved technique for identifying a user's mobile device is discussed. A persistent and unified identifier that bridges mobile app to mobile web and to other web browser-compatible mediums is utilized. Using a unique verification identifier, the unified identifier is consistently verified, revived and distributed across application and browser mediums.

Abstract: The illustrative embodiment of the present invention provides a platform that enables a content developer to distribute uniform content to multiple types of requesting mobile devices. By authoring content in a generic markup language and using the technologies included in the Mobile Content Framework (MCF), the content developer is able to provide content to multiple types devices without providing different versions of the content. The content may be authored originally in the generic markup language or translated from other languages into the generic markup language by the MCF. The MCF exploits the capabilities and accommodates the limitations of different types of wireless devices by converting generic markup language content to device-specific content. The MCF interacts with device registries holding records of the device attributes in order to provide the device-specific content. The MCF handles these issues for current mobile devices while also being extensible for future mobile devices.

Abstract: An improved technique for identifying a user's mobile device is discussed. A persistent and unified identifier that bridges mobile app to mobile web and to other web browser-compatible mediums is utilized. Using a unique verification identifier, the unified identifier is consistently verified, revived and distributed across application and browser mediums.

Abstract: An improved technique for identifying a user's mobile device is discussed. A persistent and unified identifier that bridges mobile app to mobile web and to other web browser-compatible mediums is utilized. Using a unique verification identifier, the unified identifier is consistently verified, revived and distributed across application and browser mediums.

Abstract: An application development platform enables applications to be created easily for, e.g., mobile devices that have short-range wireless communication capability. The development platform exposes a carefully chosen core set of services through an API. Each of the applications can broadcast its services to local and remote devices. Message delivery between devices is guaranteed even for messages that cannot be delivered directly by local short-range wireless transmission. Message delivery through other channels, including the Internet, can occur transparently to the user. Each device can be associated with an “owner”, which can be a person or a entity. Services can be customized to the owner based on stored information that maps owners to devices. Information associated with each of the owners of devices can be stored centrally and used in connection with providing the services at each of the mobile devices. Virtual GPS capabilities can be provided for mobile devices that do not have GPS chips.

Abstract: An improved technique for identifying a user's mobile device is discussed. A persistent and unified identifier that bridges mobile app to mobile web and to other web browser-compatible mediums is utilized. Using a unique verification identifier, the unified identifier is consistently verified, revived and distributed across application and browser mediums.

Abstract: The illustrative embodiment of the present invention provides a platform that enables a content developer to distribute uniform content to multiple types of requesting mobile devices. By authoring content in a generic markup language and using the technologies included in the Mobile Content Framework (MCF), the content developer is able to provide content to multiple types devices without providing different versions of the content. The content may be authored originally in the generic markup language or translated from other languages into the generic markup language by the MCF. The MCF exploits the capabilities and accommodates the limitations of different types of wireless devices by converting generic markup language content to device-specific content. The MCF interacts with device registries holding records of the device attributes in order to provide the device-specific content. The MCF handles these issues for current mobile devices while also being extensible for future mobile devices.

Abstract: A technique for identifying an opt-out status for a user's mobile or other computing device without relying exclusively on client-side storage or primarily on the use of non-determinative mechanisms is discussed. Embodiments provide server-based or otherwise hosted techniques of accurately identifying devices of users that wish to opt-out of having their device activity tracked. These techniques enable accurate identification of a device's opt-out status even in the absence of a client-side opt-out indicator.

Abstract: An interactive response system that enables a user to engage in an interaction with the response system that is representative of an interaction between the user and a server connected to the Internet is described. During a telephone call between a user and an interactive response system, the user uses only his voice or key presses on a keypad of his telephone to interactively specify information that can be used to control delivery of content to a visual display of, or a storage medium accessible by, a target device. A separate interaction on behalf of the user is conducted by the interactive response system with the server. Information is received that can be used to identify the user and the target. Based on the received information, user authentication information is transmitted to the user, authentication information is received from the user, and the user is allowed to access a service.

Abstract: The illustrative embodiment of the present invention provides a platform that enables a content developer to distribute uniform content to multiple types of requesting mobile devices. By authoring content in a generic markup language and using the technologies included in the Mobile Content Framework (MCF), the content developer is able to provide content to multiple types devices without providing different versions of the content. The content may be authored originally in the generic markup language or translated from other languages into the generic markup language by the MCF. The MCF exploits the capabilities and accommodates the limitations of different types of wireless devices by converting generic markup language content to device-specific content. The MCF interacts with device registries holding records of the device attributes in order to provide the device-specific content. The MCF handles these issues for current mobile devices while also being extensible for future mobile devices.

Abstract: The illustrative embodiment of the present invention provides a platform that enables a content developer to distribute uniform content to multiple types of requesting mobile devices. By authoring content in a generic markup language and using the technologies included in the Mobile Content Framework (MCF), the content developer is able to provide content to multiple types devices without providing different versions of the content. The content may be authored originally in the generic markup language or translated from other languages into the generic markup language by the MCF. The MCF exploits the capabilities and accommodates the limitations of different types of wireless devices by converting generic markup language content to device-specific content. The MCF interacts with device registries holding records of the device attributes in order to provide the device-specific content. The MCF handles these issues for current mobile devices while also being extensible for future mobile devices.

Abstract: During a telephone call between a telephone user and an interactive response system, the user is enabled to use only his voice and key presses on a numeric keypad of his telephone to interactively specify information that can be used to control delivery of content to a visual display of, or a storage medium accessible by, a target telephone which may be a land-line phone, a mobile phone, or some other device acting as a telecommunications device. The target telephone has a visual display or a memory to display or store the delivered content, which may include ringtones, text messages, games, wallpapers, ring-back tones, video clips, web pages, applications, or links to information. The user is enabled to engage in an interaction with the response system that is representative of an interaction between the user and a server connected to the Internet. On behalf of the user, a separate interaction is conducted with the server through the Internet based on the representative interaction.

Abstract: A method includes (a) receiving periodic subscription fees from subscribers of a content subscription service, (b) updating an electronically maintained account of the subscriber to reflect an additional amount of scrip corresponding to each subscription fee, and (c) enabling the subscriber to obtain items of content in amounts and at times determined arbitrarily by the subscriber in exchange for amounts of scrip in the subscriber's account.

Abstract: A method includes (a) receiving periodic subscription fees from subscribers of a content subscription service, (b) updating an electronically maintained account of the subscriber to reflect an additional amount of scrip corresponding to each subscription fee, and (c) enabling the subscriber to obtain items of content in amounts and at times determined arbitrarily by the subscriber in exchange for amounts of scrip in the subscriber's account.

Abstract: Interactive material is delivered at least partly wirelessly to a mobile device in the vicinity of a video device on which video content is being displayed, the interactive material being related to the video content.

Abstract: A method and apparatus for displaying information and content on a handheld wireless or other mobile device that is related to video content being presented on a nearby video device. The video content presented on the video device is delivered over a first communication channel and the related information and content displayed on the mobile device is delivered over a separate second communication channel from a remote server. The information and content received over the second communication channel is synchronized with the first primary video content so as to change automatically to correspond as the primary video content is presented on the video device.