Abstract: A method and apparatus for rotatably positioning an uninflated tire relative to its wheel about the axis of the wheel whereby a predetermined relationship between wheel and tire will exist upon inflation. In the system of the invention an uninflated tubeless tire is placed upon its wheel in a random manner, both tire and wheel having indicia defined thereon indicating a desired final orientation. Automatic sensing apparatus determines the angular relationship between the wheel and tire indicia about the wheel axis, records and analyzes the position of the indicia, and thereupon the wheel and tire are automatically rotated relative to each other with respect to the wheel axis an angular degree which will locate the wheel and tire indicia in a predetermined relationship, usually at a 0.degree. deviation with respect to each other.