Abstract: Systems and techniques for mobile computer guided coaching are described herein. A selectable user interface element may be generated corresponding with a first activity. An points total may be calculated for a user of a mobile device. A number of times the selectable user interface has been selected over a period of time may be identified from a first activity history of the user. A first activity points value may be determined for the first activity. A new points total may be calculated for the user by summing the existing points total and the first activity points value. An indication of the first activity points value may be generated. An update to the selectable user interface element may be transmitted including an indication that the activity has been completed. A second selectable user interface element corresponding with a second activity may be transmitted upon expiration of a window of time.

Abstract: A neuroeconomics-based financial advisory service system is disclosed. The system has a database used to collect relevant neuroeconomics information such as detailed information about the customer including factors that describe the psychology of the customer. The information about the customer will be used to create a behaviour advisory plan for the customer. Detailed information about each financial service advisors is also collected to create a behaviour advisory profile for each financial services advisor. A recognize process is then used to recognize freeze moments when current decisions may need to be re-considered. A ‘reflect process’ may then be invoked. The reflect process creates a summary of the cognitive, emotional, and physical impacts on investment decision making. Finally, a ‘reframe process’ and ‘respond process’ may then be invoked.