Patents Assigned to Acxiom Corporation
  • Patent number: 10108918
    Abstract: A method and system for assessing the data leakage threat associated with third-party tags on a particular website, such as a content publisher site, is assessed by mimicking a standard web browser. Each third-party tag on the site is identified and investigated in a hierarchical manner, and a data leakage threat score is assigned to each third-party tag based on certain attributes associated with the tag and the resource linked by the third-party tag. A cumulative data leakage threat score is then calculated to determine if the site is a data leakage threat, such as a threat for misuse of a consumer's data.
    Type: Grant
    Filed: September 5, 2014
    Date of Patent: October 23, 2018
    Assignee: Acxiom Corporation
    Inventors: Vivek Palan, Paul Owen, Frank Ledo, Ben Jolitz
  • Patent number: 10055747
    Abstract: A consumer portal enables consumers to review data collected about those consumers in a privacy-protected manner, through authentication using personally identifiable information (PII) and a linking service supported by a marketing database. Once consumers review this data, they may then edit this data or determine whether they wish it to be used for marketing purposes. They are also presented with various opt-out facilities. The consumer portal is accessible by computers, tablets, smartphones, and other computing devices with Internet-access capabilities.
    Type: Grant
    Filed: June 18, 2014
    Date of Patent: August 21, 2018
    Assignee: Acxiom Corporation
    Inventors: Rochelle Sherman, Joshua Freeman, Jennifer Barrett Glasgow, David Nash, Ann Kennedy
  • Patent number: 9917691
    Abstract: A method and system for bringing together online and offline advertising uses anonymous links that are associated with consumer data. The anonymous links allow processing without personally identifiable information (PII) in a secure environment. Data is matched using the anonymous links, and further using identifiers that are encrypted for use in connection with individual match distribution partners. The method and system allows a marketer to utilize offline data to precisely target advertisements without the use of PII, and to perform analytics concerning the use of the online advertisements to more precisely determine the effectiveness of multichannel marketing efforts.
    Type: Grant
    Filed: April 28, 2017
    Date of Patent: March 13, 2018
    Assignee: Acxiom Corporation
    Inventors: Thierry Roullier, Dana S. Robbins, Linda Young, Scott Jones, Mike Zukerman
  • Patent number: 9916604
    Abstract: A method and system for bringing together online and offline advertising uses anonymous links that are associated with consumer data. The anonymous links allow processing without personally identifiable information (PII) in a secure environment. Data is matched using the anonymous links, and further using identifiers that are encrypted for use in connection with individual match distribution partners. The method and system allows a marketer to utilize offline data to precisely target advertisements without the use of PII, and to perform analytics concerning the use of the online advertisements to more precisely determine the effectiveness of multichannel marketing efforts.
    Type: Grant
    Filed: April 28, 2017
    Date of Patent: March 13, 2018
    Assignee: Acxiom Corporation
    Inventors: Thierry Roullier, Dana S. Robbins, Linda Young, Scott Jones, Mike Zukerman
  • Patent number: 9768959
    Abstract: Static security credentials are replaced by pseudonyms and session-specific passwords to increase security associated with user login attempts, and specifically to defeat keylogging attacks. For each login event, the system generates unique, session-specific credentials by randomly replacing characters within a given username and password. The random character generation ensures that system login attempts use different combinations of characters, thereby producing a new username and password for every user session. The client side of the system requires only the capability to display an image file, with specialized software/hardware limited to the server side, thereby facilitating the use of the system by a wide range of client devices.
    Type: Grant
    Filed: March 10, 2015
    Date of Patent: September 19, 2017
    Assignee: Acxiom Corporation
    Inventors: Gon Yi, William C. Smith, Connie Marie Ardwin
  • Patent number: 9672469
    Abstract: An apparatus and method to increase accuracy in individual attributes derived from anonymous aggregate data uses aggregation keys in order to retrieve distribution sets and generate best-effort results for individual attributes. Multiple aggregation keys may be utilized to which individual attributes may be cross-mapped. The aggregation keys may be divided into location-based aggregation keys and name-based aggregation keys. The resulting data may be of varying granularity depending upon the granularity of the aggregation key used for the distribution and to generate the attributes.
    Type: Grant
    Filed: September 5, 2014
    Date of Patent: June 6, 2017
    Assignee: Acxiom Corporation
    Inventors: Terry Talley, Derek Leonard, Adam Zimmerman
  • Patent number: 9665883
    Abstract: A method and system for bringing together online and offline advertising uses anonymous links that are associated with consumer data. The anonymous links allow processing without personally identifiable information (PII) in a secure environment. Data is matched using the anonymous links, and further using identifiers that are encrypted for use in connection with individual match distribution partners. The method and system allows a marketer to utilize offline data to precisely target advertisements without the use of PII, and to perform analytics concerning the use of the online advertisements to more precisely determine the effectiveness of multichannel marketing efforts.
    Type: Grant
    Filed: September 5, 2014
    Date of Patent: May 30, 2017
    Assignee: Acxiom Corporation
    Inventors: Thierry Roullier, Dana S. Robbins, Linda Young, Scott Jones, Mike Zukerman
  • Patent number: 9594742
    Abstract: A method and apparatus for matching equivalent words across languages takes advantage of a set of rules that are built from a user-defined language specification (UDLS), which may be open source and customizable by a language expert. The UDLS is used to build a customer language library (CLL) that includes a list of consonants, a list of vowels, and rules defining phoneme equivalencies across two languages. The CLL is used to match equivalent words by both two-set and three-set matching to not only increase the number of true matches (i.e., overall accuracy), but also improve recognition of variations in a manner that is not language specific.
    Type: Grant
    Filed: July 17, 2014
    Date of Patent: March 14, 2017
    Assignee: Acxiom Corporation
    Inventors: Gon Yi, Aaron Miyahira, Pavan Marupally
  • Patent number: 9535933
    Abstract: A method for measuring a change between two values for one or more data elements over time uses a “delta” value to indicate the significance of the change. The delta value is the difference between the two values, added to the ratio between those values multiplied by an asymptote. Experimental data sets with known values may be used to create data sets to which selection criteria are applied in order to calculate an optimal asymptote for the application of the delta values. This optimal asymptote may then be used for calculating delta values across an entire population for predictive purposes.
    Type: Grant
    Filed: August 21, 2014
    Date of Patent: January 3, 2017
    Assignee: Acxiom Corporation
    Inventor: Craig William Tomarkin
  • Patent number: 9529827
    Abstract: A method for constructing a change database reduces the footprint of a standard longitudinal data database and increases the manageability of the data for many applications. The change database concatenates representations of a time period for the change, the direction of the change, and the value of the change into a single string. The change database is constructed by creating foundation files from formatted historical data, constructing change files from these foundation files, and iteratively creating master files that encapsulate the change data.
    Type: Grant
    Filed: August 21, 2014
    Date of Patent: December 27, 2016
    Assignee: Acxiom Corporation
    Inventor: Craig William Tomarkin
  • Patent number: 9300636
    Abstract: Techniques utilizing common encryption approaches for data from multiple parties enable those parties to discover information that is held in common by the parties without disclosing to any party information that is not held in common by the parties. Encrypted information for each party can be compared to determine which encrypted values match, and those encrypted values can be returned to any of the parties such that a party can determine which corresponding data the parties have in common without having access to any other data of any other parties.
    Type: Grant
    Filed: July 7, 2015
    Date of Patent: March 29, 2016
    Assignee: ACXIOM CORPORATION
    Inventor: Eugene William McKenna
  • Publication number: 20150312221
    Abstract: Techniques utilizing common encryption approaches for data from multiple parties enable those parties to discover information that is held in common by the parties without disclosing to any party information that is not held in common by the parties. Encrypted information for each party can be compared to determine which encrypted values match, and those encrypted values can be returned to any of the parties such that a party can determine which corresponding data the parties have in common without having access to any other data of any other parties.
    Type: Application
    Filed: July 7, 2015
    Publication date: October 29, 2015
    Applicant: Acxiom Corporation
    Inventor: Eugene William McKenna
  • Patent number: 9104883
    Abstract: Techniques utilizing common encryption approaches for data from multiple parties enable those parties to discover information that is held in common by the parties without disclosing to any party information that is not held in common by the parties. Encrypted information for each party can be compared to determine which encrypted values match, and those encrypted values can be returned to any of the parties such that a party can determine which corresponding data the parties have in common without having access to any other data of any other parties.
    Type: Grant
    Filed: March 15, 2013
    Date of Patent: August 11, 2015
    Assignee: ACXIOM CORPORATION
    Inventor: Eugene William McKenna
  • Publication number: 20150088649
    Abstract: A system and method for facilitating searching and recommendation for reaching a particular consumer audience with a marketing message operates across multiple media channels. Syndicated survey data for consumer behaviors is combined with consumer segmentation schema to create a subset of segments best associated with the product or service that is the subject of the marketing message. An average propensity index is calculated for that subset of best segments, and displayed for a user along with the total number of consumers in that subset of segments across multiple possible media channels.
    Type: Application
    Filed: November 18, 2013
    Publication date: March 26, 2015
    Applicant: Acxiom Corporation
    Inventor: Joshua Herman
  • Publication number: 20130212697
    Abstract: Techniques utilizing common encryption approaches for data from multiple parties enable those parties to discover information that is held in common by the parties without disclosing to any party information that is not held in common by the parties. Encrypted information for each party can be compared to determine which encrypted values match, and those encrypted values can be returned to any of the parties such that a party can determine which corresponding data the parties have in common without having access to any other data of any other parties.
    Type: Application
    Filed: March 15, 2013
    Publication date: August 15, 2013
    Applicant: Acxiom Corporation
    Inventor: Acxiom Corporation
  • Patent number: 8412941
    Abstract: Techniques utilizing common encryption approaches for data from multiple parties enable those parties to discover information that is held in common by the parties without disclosing to any party information that is not held in common by the parties. Encrypted information for each party can be compared to determine which encrypted values match, and those encrypted values can be returned to any of the parties such that a party can determine which corresponding data the parties have in common without having access to any other data of any other parties.
    Type: Grant
    Filed: July 11, 2011
    Date of Patent: April 2, 2013
    Assignee: Acxiom Corporation
    Inventor: Eugene William McKenna
  • Patent number: 8108475
    Abstract: Techniques for classifying failure messages received from email messages that are sent are provided. A plurality of rules are created that are used to classify a plurality of failure types for email messages. Email messages are sent to an email address associated with an Internet service provider. When an email message fails, a failure message is determined. A rule that applies to the failure message is then determined and based on the rule, a failure type associated with the rule is determined. Once a failure type is determined, an action may be performed based on the failure type. For example, the email address associated with the email message may be marked as invalid.
    Type: Grant
    Filed: April 30, 2009
    Date of Patent: January 31, 2012
    Assignee: Acxiom Corporation
    Inventors: Sreenivasulu Jaladanki, R. David Lewis
  • Publication number: 20110271093
    Abstract: Techniques utilizing common encryption approaches for data from multiple parties enable those parties to discover information that is held in common by the parties without disclosing to any party information that is not held in common by the parties. Encrypted information for each party can be compared to determine which encrypted values match, and those encrypted values can be returned to any of the parties such that a party can determine which corresponding data the parties have in common without having access to any other data of any other parties.
    Type: Application
    Filed: July 11, 2011
    Publication date: November 3, 2011
    Applicant: Acxiom Corporation
    Inventor: Eugene William McKenna
  • Publication number: 20100011205
    Abstract: Techniques utilizing common encryption approaches for data from multiple parties enable those parties to discover information that is held in common by the parties without disclosing to any party information that is not held in common by the parties. Encrypted information for each party can be compared to determine which encrypted values match, and those encrypted values can be returned to any of the parties such that a party can determine which corresponding data the parties have in common, without having access to any other data of any other parties.
    Type: Application
    Filed: September 17, 2009
    Publication date: January 14, 2010
    Applicant: Acxiom Corporation
    Inventor: Eugene William McKenna
  • Patent number: 7610627
    Abstract: Techniques utilizing common encryption approaches for data from multiple parties enable those parties to discover information that is held in common by the parties without disclosing to any party information that is not held in common by the parties. Encrypted information for each party can be compared to determine which encrypted values match, and those encrypted values can be returned to any of the parties such that a party can determine which corresponding data the parties have in common, without having access to any other data of any other parties.
    Type: Grant
    Filed: June 9, 2004
    Date of Patent: October 27, 2009
    Assignee: Acxiom Corporation
    Inventor: Eugene William McKenna