Patents Assigned to Acxiom Corporation
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Patent number: 10108918Abstract: A method and system for assessing the data leakage threat associated with third-party tags on a particular website, such as a content publisher site, is assessed by mimicking a standard web browser. Each third-party tag on the site is identified and investigated in a hierarchical manner, and a data leakage threat score is assigned to each third-party tag based on certain attributes associated with the tag and the resource linked by the third-party tag. A cumulative data leakage threat score is then calculated to determine if the site is a data leakage threat, such as a threat for misuse of a consumer's data.Type: GrantFiled: September 5, 2014Date of Patent: October 23, 2018Assignee: Acxiom CorporationInventors: Vivek Palan, Paul Owen, Frank Ledo, Ben Jolitz
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Patent number: 10055747Abstract: A consumer portal enables consumers to review data collected about those consumers in a privacy-protected manner, through authentication using personally identifiable information (PII) and a linking service supported by a marketing database. Once consumers review this data, they may then edit this data or determine whether they wish it to be used for marketing purposes. They are also presented with various opt-out facilities. The consumer portal is accessible by computers, tablets, smartphones, and other computing devices with Internet-access capabilities.Type: GrantFiled: June 18, 2014Date of Patent: August 21, 2018Assignee: Acxiom CorporationInventors: Rochelle Sherman, Joshua Freeman, Jennifer Barrett Glasgow, David Nash, Ann Kennedy
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Patent number: 9917691Abstract: A method and system for bringing together online and offline advertising uses anonymous links that are associated with consumer data. The anonymous links allow processing without personally identifiable information (PII) in a secure environment. Data is matched using the anonymous links, and further using identifiers that are encrypted for use in connection with individual match distribution partners. The method and system allows a marketer to utilize offline data to precisely target advertisements without the use of PII, and to perform analytics concerning the use of the online advertisements to more precisely determine the effectiveness of multichannel marketing efforts.Type: GrantFiled: April 28, 2017Date of Patent: March 13, 2018Assignee: Acxiom CorporationInventors: Thierry Roullier, Dana S. Robbins, Linda Young, Scott Jones, Mike Zukerman
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Patent number: 9916604Abstract: A method and system for bringing together online and offline advertising uses anonymous links that are associated with consumer data. The anonymous links allow processing without personally identifiable information (PII) in a secure environment. Data is matched using the anonymous links, and further using identifiers that are encrypted for use in connection with individual match distribution partners. The method and system allows a marketer to utilize offline data to precisely target advertisements without the use of PII, and to perform analytics concerning the use of the online advertisements to more precisely determine the effectiveness of multichannel marketing efforts.Type: GrantFiled: April 28, 2017Date of Patent: March 13, 2018Assignee: Acxiom CorporationInventors: Thierry Roullier, Dana S. Robbins, Linda Young, Scott Jones, Mike Zukerman
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Patent number: 9768959Abstract: Static security credentials are replaced by pseudonyms and session-specific passwords to increase security associated with user login attempts, and specifically to defeat keylogging attacks. For each login event, the system generates unique, session-specific credentials by randomly replacing characters within a given username and password. The random character generation ensures that system login attempts use different combinations of characters, thereby producing a new username and password for every user session. The client side of the system requires only the capability to display an image file, with specialized software/hardware limited to the server side, thereby facilitating the use of the system by a wide range of client devices.Type: GrantFiled: March 10, 2015Date of Patent: September 19, 2017Assignee: Acxiom CorporationInventors: Gon Yi, William C. Smith, Connie Marie Ardwin
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Patent number: 9672469Abstract: An apparatus and method to increase accuracy in individual attributes derived from anonymous aggregate data uses aggregation keys in order to retrieve distribution sets and generate best-effort results for individual attributes. Multiple aggregation keys may be utilized to which individual attributes may be cross-mapped. The aggregation keys may be divided into location-based aggregation keys and name-based aggregation keys. The resulting data may be of varying granularity depending upon the granularity of the aggregation key used for the distribution and to generate the attributes.Type: GrantFiled: September 5, 2014Date of Patent: June 6, 2017Assignee: Acxiom CorporationInventors: Terry Talley, Derek Leonard, Adam Zimmerman
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Patent number: 9665883Abstract: A method and system for bringing together online and offline advertising uses anonymous links that are associated with consumer data. The anonymous links allow processing without personally identifiable information (PII) in a secure environment. Data is matched using the anonymous links, and further using identifiers that are encrypted for use in connection with individual match distribution partners. The method and system allows a marketer to utilize offline data to precisely target advertisements without the use of PII, and to perform analytics concerning the use of the online advertisements to more precisely determine the effectiveness of multichannel marketing efforts.Type: GrantFiled: September 5, 2014Date of Patent: May 30, 2017Assignee: Acxiom CorporationInventors: Thierry Roullier, Dana S. Robbins, Linda Young, Scott Jones, Mike Zukerman
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Patent number: 9594742Abstract: A method and apparatus for matching equivalent words across languages takes advantage of a set of rules that are built from a user-defined language specification (UDLS), which may be open source and customizable by a language expert. The UDLS is used to build a customer language library (CLL) that includes a list of consonants, a list of vowels, and rules defining phoneme equivalencies across two languages. The CLL is used to match equivalent words by both two-set and three-set matching to not only increase the number of true matches (i.e., overall accuracy), but also improve recognition of variations in a manner that is not language specific.Type: GrantFiled: July 17, 2014Date of Patent: March 14, 2017Assignee: Acxiom CorporationInventors: Gon Yi, Aaron Miyahira, Pavan Marupally
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Patent number: 9535933Abstract: A method for measuring a change between two values for one or more data elements over time uses a “delta” value to indicate the significance of the change. The delta value is the difference between the two values, added to the ratio between those values multiplied by an asymptote. Experimental data sets with known values may be used to create data sets to which selection criteria are applied in order to calculate an optimal asymptote for the application of the delta values. This optimal asymptote may then be used for calculating delta values across an entire population for predictive purposes.Type: GrantFiled: August 21, 2014Date of Patent: January 3, 2017Assignee: Acxiom CorporationInventor: Craig William Tomarkin
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Patent number: 9529827Abstract: A method for constructing a change database reduces the footprint of a standard longitudinal data database and increases the manageability of the data for many applications. The change database concatenates representations of a time period for the change, the direction of the change, and the value of the change into a single string. The change database is constructed by creating foundation files from formatted historical data, constructing change files from these foundation files, and iteratively creating master files that encapsulate the change data.Type: GrantFiled: August 21, 2014Date of Patent: December 27, 2016Assignee: Acxiom CorporationInventor: Craig William Tomarkin
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Patent number: 9300636Abstract: Techniques utilizing common encryption approaches for data from multiple parties enable those parties to discover information that is held in common by the parties without disclosing to any party information that is not held in common by the parties. Encrypted information for each party can be compared to determine which encrypted values match, and those encrypted values can be returned to any of the parties such that a party can determine which corresponding data the parties have in common without having access to any other data of any other parties.Type: GrantFiled: July 7, 2015Date of Patent: March 29, 2016Assignee: ACXIOM CORPORATIONInventor: Eugene William McKenna
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Publication number: 20150312221Abstract: Techniques utilizing common encryption approaches for data from multiple parties enable those parties to discover information that is held in common by the parties without disclosing to any party information that is not held in common by the parties. Encrypted information for each party can be compared to determine which encrypted values match, and those encrypted values can be returned to any of the parties such that a party can determine which corresponding data the parties have in common without having access to any other data of any other parties.Type: ApplicationFiled: July 7, 2015Publication date: October 29, 2015Applicant: Acxiom CorporationInventor: Eugene William McKenna
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Patent number: 9104883Abstract: Techniques utilizing common encryption approaches for data from multiple parties enable those parties to discover information that is held in common by the parties without disclosing to any party information that is not held in common by the parties. Encrypted information for each party can be compared to determine which encrypted values match, and those encrypted values can be returned to any of the parties such that a party can determine which corresponding data the parties have in common without having access to any other data of any other parties.Type: GrantFiled: March 15, 2013Date of Patent: August 11, 2015Assignee: ACXIOM CORPORATIONInventor: Eugene William McKenna
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Publication number: 20150088649Abstract: A system and method for facilitating searching and recommendation for reaching a particular consumer audience with a marketing message operates across multiple media channels. Syndicated survey data for consumer behaviors is combined with consumer segmentation schema to create a subset of segments best associated with the product or service that is the subject of the marketing message. An average propensity index is calculated for that subset of best segments, and displayed for a user along with the total number of consumers in that subset of segments across multiple possible media channels.Type: ApplicationFiled: November 18, 2013Publication date: March 26, 2015Applicant: Acxiom CorporationInventor: Joshua Herman
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Publication number: 20130212697Abstract: Techniques utilizing common encryption approaches for data from multiple parties enable those parties to discover information that is held in common by the parties without disclosing to any party information that is not held in common by the parties. Encrypted information for each party can be compared to determine which encrypted values match, and those encrypted values can be returned to any of the parties such that a party can determine which corresponding data the parties have in common without having access to any other data of any other parties.Type: ApplicationFiled: March 15, 2013Publication date: August 15, 2013Applicant: Acxiom CorporationInventor: Acxiom Corporation
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Patent number: 8412941Abstract: Techniques utilizing common encryption approaches for data from multiple parties enable those parties to discover information that is held in common by the parties without disclosing to any party information that is not held in common by the parties. Encrypted information for each party can be compared to determine which encrypted values match, and those encrypted values can be returned to any of the parties such that a party can determine which corresponding data the parties have in common without having access to any other data of any other parties.Type: GrantFiled: July 11, 2011Date of Patent: April 2, 2013Assignee: Acxiom CorporationInventor: Eugene William McKenna
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Patent number: 8108475Abstract: Techniques for classifying failure messages received from email messages that are sent are provided. A plurality of rules are created that are used to classify a plurality of failure types for email messages. Email messages are sent to an email address associated with an Internet service provider. When an email message fails, a failure message is determined. A rule that applies to the failure message is then determined and based on the rule, a failure type associated with the rule is determined. Once a failure type is determined, an action may be performed based on the failure type. For example, the email address associated with the email message may be marked as invalid.Type: GrantFiled: April 30, 2009Date of Patent: January 31, 2012Assignee: Acxiom CorporationInventors: Sreenivasulu Jaladanki, R. David Lewis
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Publication number: 20110271093Abstract: Techniques utilizing common encryption approaches for data from multiple parties enable those parties to discover information that is held in common by the parties without disclosing to any party information that is not held in common by the parties. Encrypted information for each party can be compared to determine which encrypted values match, and those encrypted values can be returned to any of the parties such that a party can determine which corresponding data the parties have in common without having access to any other data of any other parties.Type: ApplicationFiled: July 11, 2011Publication date: November 3, 2011Applicant: Acxiom CorporationInventor: Eugene William McKenna
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Publication number: 20100011205Abstract: Techniques utilizing common encryption approaches for data from multiple parties enable those parties to discover information that is held in common by the parties without disclosing to any party information that is not held in common by the parties. Encrypted information for each party can be compared to determine which encrypted values match, and those encrypted values can be returned to any of the parties such that a party can determine which corresponding data the parties have in common, without having access to any other data of any other parties.Type: ApplicationFiled: September 17, 2009Publication date: January 14, 2010Applicant: Acxiom CorporationInventor: Eugene William McKenna
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Patent number: 7610627Abstract: Techniques utilizing common encryption approaches for data from multiple parties enable those parties to discover information that is held in common by the parties without disclosing to any party information that is not held in common by the parties. Encrypted information for each party can be compared to determine which encrypted values match, and those encrypted values can be returned to any of the parties such that a party can determine which corresponding data the parties have in common, without having access to any other data of any other parties.Type: GrantFiled: June 9, 2004Date of Patent: October 27, 2009Assignee: Acxiom CorporationInventor: Eugene William McKenna