Abstract: An apparatus provides for a method of placing inserts onto a web press product comprising the steps of: Supplying a continuous web of inserts in the form of a roll mounted on the core receiving structure of insert storage mechanism; Pulling the continuous web of inserts from the roll 8 with the delivery mechanism; Shearing the continuous web of inserts of the roll 8 into individual inserts with the knife assembly; and Placing the individual inserts onto the web press product prior to the end of the web press product line via the delivery conveyor. Synchronizing the placement of the individual sheets onto the web press product with the speed of the web press is also performed.