Abstract: An example embodiment of the present disclosure provides a conversion tracking system for an executable download on a mobile client device. In the example embodiment, the system stores in memory at least one of a plurality of components of a first notification associated with the presentation of an advertisement for a mobile client application on a client browser of a mobile client device. The example system also stores in memory at least one of a plurality of components of a second notification associated with an activation of the presented advertisement for the mobile client application. In addition, the example system stores in memory at least one of a plurality of components of a third notification associated with the acquisition, installation, and initial launch of the mobile client application and sends a response to the third notification, wherein the acquisition is facilitated by the activated presented advertisement.

Abstract: In various embodiments, a method is described that includes receiving, at one or more computer systems, one or more ad network optimization factors corresponding to a plurality of ad networks registered with the one or more computer systems; analyzing, by the one or more computer systems, logged performance data corresponding to one or more previous ad requests routed to the plurality of ad networks over a predefined period of time; and generating, by the one or more computer systems, an optimal ad network distribution for future ad requests to be routed to the plurality of ad networks based on the analyzed logged performance data and the one or more ad network optimization factors.

Abstract: An example embodiment of the present invention provides a process for inserting a source media stream into a target media stream, which media streams might be in container file format. The process opens and reads into memory structural information from a target media stream and structural information from a source media stream. The process then finds the nearest prior key frame to an insertion time and splits a chunk of media samples if the key frame's sample is not at the beginning of a chunk. The process adjusts the structural information for both streams in order to effect the mid-roll insertion of the source media stream into the tamer media stream. The process then writes onto an output media stream the adjusted structural information for the source and target media streams and then pipes onto the output media stream the media data for the source and target media streams.

Abstract: An example embodiment of the present invention provides a process for inserting a source media stream into a target media stream, which media streams might be in container file format. The process opens and reads into memory structural information from a target media stream and structural information from a source media stream. The process then finds the nearest prior key frame to an insertion time and splits a chunk of media samples if the key frame's sample is not at the beginning of a chunk. The process adjusts the structural information for both streams in order to effect the mid-roll insertion of the source media stream into the target media stream. The process then writes onto an output media stream the adjusted structural information for the source and target media streams and then pipes onto the output media stream the media data for the source and target media streams.