Abstract: A method of tracking software application downloads over the internet in which clicking on a web advertisement for a software application causes a user's device web browser to link to a tracking server which creates a unique identifier which is stored by the user's device browser, and also on the tracking server together with an indication of the web page including the advertisement. The user's device web browser then downloads the desired software application which includes executable code which, upon first execution, suspends the downloaded application and starts the browser, directing it to the tracking server and sending the unique identifier to the tracking server together with identification of the device and downloaded software application. The tracking server then uses the unique identifier to correlate the information on the downloaded application with the information originally stored at the time of clicking on the web advertisement.

Abstract: A method of tracking software application downloads over the internet in which clicking on a web advertisement for a software application causes a user's device web browser to link to a tracking server which creates a unique identifier which is stored by the user's device browser, and also on the tracking server together with an indication of the web page including the advertisement. The user's device web browser then downloads the desired software application which includes executable code which, upon first execution, suspends the downloaded application and starts the browser, directing it to the tracking server and sending the unique identifier to the tracking server together with identification of the device and downloaded software application. The tracking server then uses the unique identifier to correlate the information on the downloaded application with the information originally stored at the time of clicking on the web advertisement.