Abstract: Method and apparatus for manufacturing formed, plated component parts in a continuous production run which includes component parts of alternate configurations by advancing a strip of material of indeterminate length, within which strip the component parts are carried, through a plating operation continuously while the forming operation is modified to accommodate the alternate configurations without interrupting the continuity of the plating operation so as to enable relatively long uninterrupted production runs which include, within the longer runs, shorter runs of each of the alternate configurations. In addition, the formed and plated component parts are severed from the strip by a severing operation which is modified to accommodate the alternate configurations to deliver individual formed, plated component parts.