Abstract: A device detection system is configured to determine whether a device is located within a venue. The device detection system detects pings from the device to determine whether the device is located within the venue. The device detection system receives point-of-sale data for a transaction from an entity associated with the venue. The point-of-sale data may be compared to data describing the detected device to determine whether the transaction was conducted by a customer associated with the detected device. The device detection system may correlate the point-of-sale data with content that was viewed by the customer to determine whether the content resulted in the customer visiting a venue and making purchases at the venue.

Abstract: A model is configured to determine whether a device is located within a venue. During a baseline time period, the system detects wireless pings from mobile devices. The system obtains device parameters from the wireless pings. The system evaluates the device parameters to determine whether a mobile device entered the venue or remained outside of the venue. The system trains a model on training data corresponding to the baseline time period, the model configured to differentiate between devices that enter the venue and devices that remain outside the venue based on device parameters associated with the device. The system applies the model to future detected devices to determine whether or not the devices enter the venue.

Abstract: A device detection system is configured to determine whether a device is located within a venue. The device detection system provides user identifiers associated with a device to an anonymization server. The anonymization server provides anonymous identifiers to the device detection system corresponding to the user identifiers. A content distribution system provides content items for a campaign associated with the venue to users. The content distribution system provides user identifiers to the anonymization server and receives anonymous identifiers from the anonymization server. The content distribution system provides the anonymous identifiers to the device detection system. The device detection system compares the sets of anonymous identifiers to identify users that received a content item and subsequently visited the venue.

Abstract: A device detection system is configured to determine whether a device is located within a venue. The device detection system provides user identifiers associated with a device to an anonymization server. The anonymization server provides anonymous identifiers to the device detection system corresponding to the user identifiers. A content distribution system provides content items for a campaign associated with the venue to users. The content distribution system provides user identifiers to the anonymization server and receives anonymous identifiers from the anonymization server. The content distribution system provides the anonymous identifiers to the device detection system. The device detection system compares the sets of anonymous identifiers to identify users that received a content item and subsequently visited the venue.

Abstract: A device detection system is configured to determine whether a device is located within a venue. The device detection system provides user identifiers associated with a device to an anonymization server. The anonymization server provides anonymous identifiers to the device detection system corresponding to the user identifiers. A content distribution system provides content items for a campaign associated with the venue to users. The content distribution system provides user identifiers to the anonymization server and receives anonymous identifiers from the anonymization server. The content distribution system provides the anonymous identifiers to the device detection system. The device detection system compares the sets of anonymous identifiers to identify users that received a content item and subsequently visited the venue.