Abstract: Methods and systems are disclosed that keep conversions constant, by changing the price (based on the bid), that an advertiser or information provider pays for clicks. As a result, the advertiser's or information provider's campaign has a uniform cost per action (CPA) (or pay per click (PPC)) and conversion rate.

Abstract: There are disclosed computerized systems and methods that provide recommended bid amounts to advertisers, information providers and the like, for example, for categories in which the advertisers and information providers have existing or current bids, based on time fractals. The time fractals are movable within a window to continuously provide the aforementioned recommended bid amounts, for the category.

Abstract: Systems and methods are disclosed for providing content in accordance with informational campaigns or advertisements administered by one or more distribution partners. the distribution partners typically revenue share with the system administrator (system owner), who coordinates the informational campaigns and sends electronic mails (e-mails) associated therewith. By applying a distribution optimization formula to various informational or advertising campaigns of the distribution partners, e-mails with links to these distribution partners will be sent to users, and each user who opens the e-mail and clicks on a portion of the e-mail over an underlying link, will be directed to the requisite distribution partner, typically the server associated therewith.

Abstract: A search engine at a service provider is configured to identify commercial suppliers in response to a keyword specified by a user. Keywords are received and searches are performed on an index database to identify displayable text items. Images are stored in the form of commercially relevant graphical images such as logos. A logo is linked to each item of displayable text and an output list is produced in which each text item includes a displayable graphical image. The system may store different image formats to allow the graphical images to be displayed on a variety of platforms.

Abstract: Systems and methods are provided for delivering e-mail, typically with time relevant content, to users, whose e-mail addresses are encrypted. Specifically, the e-mails are administered by a host or home server that is transparent to the e-mail addresses of the computers and e-mail clients, that electronic communications are being sent to and received from.

Abstract: A system directs a browser or browsing application associated with a user to a targeted web site after the user performs at least two activations or “clicks” of his pointing device. The first “click” is typically on a communication provided by the system, serving as an intermediary, and the second “click” is typically on a first data object or web page of the intermediary, before the browser of the user is redirected to a second data object or targeted web page, typically associated with a party unrelated to the party or entity controlling the system.

Abstract: The disclosed subject matter relates to methods, systems, and computer-usable storage mediums for generating competitive advertising bids for smaller geographic markets within a larger geographic market, based on bids for the larger market.

Abstract: The disclosed subject matter relates to methods, systems, and computer-usable storage mediums for detecting and reducing the occurrence of fraud in obtaining virtual currency from advertisers for use in network-based virtual persistent worlds.

Abstract: The disclosed subject matter relates to methods, systems, and computer-usable storage mediums for tracking user behavior across advertising channels on a communications network through the use of cookies associated with persistent identification information for each user.

Abstract: Systems and methods utilize affiliates in delivering content via electronic communications, over a communications network, transmitted from these affiliates to computers of intended recipients, over a the communications network. The content is rendered to the computer of the intended recipient dynamically and automatically when the intended recipient opens the electronic communication. The systems and methods also evaluate possible fraud from clicks received from these affiliate-transmitted electronic communications.

Abstract: The present invention relates to generating time relevant content for electronic communications, such as electronic mail (e-mail). The time relevant content is delivered when the electronic communications are acknowledged by the recipient based upon receipt of an electronic indicator, such as a returned request(s), at a home server. In the case of electronic mail, the time relevant content is dynamic, as it is assembled at the time the e-mail is opened, as opposed to the time when the e-mail is sent, as is the case with conventional or static e-mail and other similar electronic communications.

Abstract: A system and method of determining a quality ranking of user traffic directed from at least one traffic producer Web site to a traffic consumer Web site. A reference for the traffic consumer is established on a Web site of the traffic producer. The reference includes a link from the traffic producer to a traffic quality intermediary and a unique identifier to identify the traffic consumer. The traffic quality intermediary receives user traffic data associated with the user traffic directed from the traffic producer and determines a quality ranking of the user traffic based upon the user traffic data.

Abstract: A system and method of determining a quality ranking of user traffic directed from at least one traffic producer Web site to a traffic consumer Web site. A reference for the traffic consumer is established on a Web site of the traffic producer. The reference includes a link from the traffic producer to a traffic quality intermediary and a unique identifier to identify the traffic consumer. The traffic quality intermediary receives user traffic data associated with the user traffic directed from the traffic producer and determines a quality ranking of the user traffic based upon the user traffic data.

Abstract: Methods and systems are disclosed for analyzing consumer clicks (clicks) received from search engines from a listing, that includes at least one activatable link, associated with a target web site. The analysis is such that the analyzed clicks serve as the basis for targeting future clicks so that advertisers pay click aggregating bidders (click aggregators) for these fixture clicks at rates corresponding to the quality of the click. The click aggregators adjust the amounts they pay to the search engines that carry the listings corresponding to the requisite advertiser, based on amount they receive from the advertiser.

Abstract: A system provides content to opened electronic communications based on the time in which the electronic communications are opened. The content is provided in accordance with identifiers and providers for content associated with the identifiers. The electronic communication may be, for example, an electronic mail (e-mail), data corresponding to an e-mail tag line, footer or the like.

Abstract: A system provides individualized communications to each user, based on data corresponding to each user, for placement into electronic communications by a sending party, that may not be related to the party providing the content. The content provided to the electronic communications may be generated at least in part when the communication is opened by a the intended recipient. The content may be the body of an electronic mail as well as a tag line or footer in an electronic mail.

Abstract: Systems and methods are disclosed for monitoring the time a user spends on a web site. This data as to the time spent on the web site may be used to determine the validity of the click that caused the user's browsing application to be directed to this web site. Systems and methods are also disclosed for detecting fraudulent clicks based on the location of web browser windows.

Abstract: Methods and systems for determining the correlation between electronic informational campaigns, for example, two advertising campaigns, and then determining the particular campaign for a user, by a three phase process, based on the behavior of multiple users, are disclosed. In a first phase, probabilities of one campaign, with respect to another campaign, are calculated, and values of expected revenue for each campaign are determined from the probabilities. The campaigns with the greatest expected revenues are then analyzed, to determine the extent of their correlation, in the second phase. In the second phase, the correlation between two campaigns is determined, by determining a correlation value, indicative of the correlation between two campaigns. In a third phase, the correlation is factored by a user interest score, to determine a ranked order of campaigns for a particular user.