Abstract: Method and system for dynamically adjusting content on at least one electronic display of a plurality N of displays, each display having associated therewith a respective beacon, at least one of the displays viewed by a plurality P of unique viewers during a sampling period Ts, comprising using each respective beacon to determine an average position, dwell time and gaze time of each unique viewer viewing the associated display during the sampling period, calculating an interest factor related to each display based on the average position, dwell time and gaze time, identifying a display and content having a maximal interest factor, and adjusting content on at least one other display of the plurality of displays based on an input related to the display having a maximal interest factor.

Abstract: Method and system for dynamically adjusting content on at least one electronic display of a plurality N of displays, each display having associated therewith a respective beacon, at least one of the displays viewed by a plurality P of unique viewers during a sampling period Ts, comprising using each respective beacon to determine an average position, dwell time and gaze time of each unique viewer viewing the associated display during the sampling period, calculating an interest factor related to each display based on the average position, dwell time and gaze time, identifying a display and content having a maximal interest factor, and adjusting content on at least one other display of the plurality of displays based on an input related to the display having a maximal interest factor.

Abstract: An advertising system comprising a mobile platform associated with an exhibitor and used to exhibit a selected ad of an advertiser and to obtain tracking data related to the selected ad, a server for processing the tracking data into desired metrics and for providing the desired metrics to the advertiser and/or the exhibitor, and an administrator for administering actions by the exhibitor and by the advertiser and for approving and paying the exhibitor. The mobile platform may be a car or a tablet computer. In a method of use, the administrator receives and approves a request from a person to be an exhibitor of a selected ad on a respective exhibitor mobile platform, provides the exhibitor with means to exhibit the selected ad and to provide real time tracking data related to the selected ad, and receives and optionally processes the tracking data into metrics data provided to the advertiser and optionally to the exhibitor.