Abstract: A mobile advertising system determines a sales transaction history of a buyer operating a mobile device. The sales transactions are generated by point-of-sales system. A portion of the transactions is matched to mobile device location records of the mobile device based on locations of the sales transactions, timestamps of the sales transactions, credit card data of the sales transactions, locations of the mobile device, and timestamps of the mobile device. The system further derives intelligence from the shopping history of the buyer's consumption. Based on the consumption intelligence about the buyer, the system sends improved advertising to the mobile device. The system also measures the effectiveness of the mobile advertising.