Abstract: The present solution relates to an improved system and method for providing interactive content. The present solution can provide a first content object for display in a content slot of an information resource of a content provider. The first content object can include one or more tags that can each be linked to a respective second content object of a plurality of second content object. When an interaction is received with a first tag the system can identify a second content object corresponding to the first tag. The second content object can be provided for display in the same content slot of the information resource. In some implementations, the second content object can include a transaction interface to purchase an item identified in the second content object.