Abstract: A system for providing platform-independent content for thin client applications executing on client computing devices, the system including: a computer processor; and a content engine executing on the computer processor and configured to: receive an initial content request identifying a platform of a client computing device; provide platform-independent initial content for the client computing device in response to the initial content request; receive a user engagement request generated based on a user input associated with the initial content; render, in response to the user engagement request, platform-dependent and user-interactive secondary content for the platform of the client computing device; and provide the rendered secondary content for display in a thin client application executing on the client computing device.

Abstract: A system for intelligent multi-device content distribution based on associated internet protocol (IP) addressing, including: identifying, by a computer processor, first advertising content served to a first client device; identifying a first client device IP address associated with the first client device, where the first client device is linked to a household profile; submitting, to a content exchange service, a request for content placement opportunities; receiving content placement opportunities from the content exchange service, where one or more content placement opportunities identify at least a portion of a second client device IP address of a second client device; linking the second client device to the household profile; selecting second advertising content based on the first advertising content; and providing the second advertising content for the content placement opportunity to be displayed on the second client device.

Abstract: A system for adaptive multi-device content distribution based on associated internet protocol (IP) addressing, the system including: a computer processor; a content engine executing on the computer processor and configured to: identify media content served to a television client; identify a client internet protocol (IP) address associated with the television client; submit, to a content exchange service, a request for content placement opportunities; receive content placement opportunities from the content exchange service, each content placement opportunity identifying at least a portion of a source IP address; identify, based on the provided portion of the source IP address, a subset of the content placement opportunities associated with the client IP address; and a content provider configured to: identify content relevant to the media content; and provide the content for the subset of the content placement opportunities.

Abstract: A method for multi-device advertising. The method can include: identifying media content served to a television client; determining an identifier associated with the television client; identifying advertising content relevant to the media content; submitting, by a computer processor and to an advertising exchange service, a request to provide the advertising content for a client computing device identified based on at least a portion of the identifier; and providing the advertising content for the client computing device.

Abstract: Systems and methods for providing content for a client device. The methods can include: receiving a content request from a computing device; determining that the computing device is a non-mobile television client; identifying at least a portion of an internet protocol (IP) address associated with the content request; determining a geographic area corresponding to the IP address; obtaining, by a computer processor, demographic information associated with the geographic area; and providing, by the computer processor, relevant content for the non-mobile television client based on the demographic information.

Abstract: A method for providing and displaying advertising content. The method can include: receiving an initial content request identifying a platform of a client computing device; providing initial advertising content for the client computing device in response to the initial content request; receiving a user engagement request generated based on a user input associated with the initial advertising content; rendering secondary advertising content for the platform of the client computing device; and providing the rendered secondary advertising content for display in a thin client application executing on the client computing device.

Abstract: A method for providing and displaying advertising content. The method can include: sending, by a client device, a request for advertisement content; receiving, by the client device and in response to the request, an advertisement instruction set defining a plurality of client-interactive controls, the advertisement instruction set identifying a plurality of images, each of the plurality of images comprising an indication of at least one of the plurality of client-interactive controls; detecting a set of user inputs each associated with at least one of the plurality of client-interactive controls; identifying, by the client device and in response to each user input of the set of user inputs, an image of the plurality of images based on a current image displayed by the client device and the client-interactive control associated with the user input; and displaying the image by the client device.