Abstract: A system provides an analysis of a the strength or weakness of a brand as reflected in both on-line and off-line media. The system automatically retrieves data relating to a particular brand from a plurality of different media channels which may reflect inputs received from the various media channels, perhaps in response to advertisement campaigns. The system generates a score for each media channel which reflects a comparison of the inputs that were received for the brand relative to other similarly situated entities. An aggregate score is generated from the scores that have been generated for the various media channels. Scores and analysis reflecting a relative strength and weakness for a brand are presented.

Abstract: A system tracks the effectiveness of advertising across both on-line and off-line media. Users define advertisements that are part of an advertising campaign and include in the definition tracking identifiers such as telephone numbers and URL's. The system tracks inputs that are subsequently received in response to and generated by the various advertisements. The inputs contain tracking identifier information. The system correlates the tracking identifier information from the received user inputs with tracking identifier information entered upon definition of advertisements in the system. Thereafter, the system generates reports that illustrate the relative effectiveness of the advertisements in driving inputs.