Abstract: The system of transmission of television programs with a variable number of advertisements comprises a transmitter (161), a receiving device (101) including a processor block (103) and an AudioNideo block (104) linked to the processor block (103) and generating signal in format acceptable to a television set. The transmitter (161) transmits a television signal including television programs, advertisements and control signals. The receiving device (101) additionally includes a signal receiving block (102), a mass storage block (105) for recording the television signal and its subsequent playback and the mass storage block.