Abstract: A golf ball display rack (2) includes a generally vertically oriented body (4), a base (6) at the bottom (8) of the body and a plurality of vertical dividers (14) mounted to the body to define a plurality of vertical ball slots (16). Each of the ball slots is sized to support a number of golf balls (20) in a vertical column, one golf ball on top of the other. The outer sides (18) of the ball slots are open to permit the golf balls within the slots to be viewed. The ball slots are arranged in outwardly bowed configuration so as to provide enhanced viewing. Enhanced viewing is also aided by the use of transparent dividers. The display rack can be supported by a horizontal support surface or it can be hung on a wall.