Abstract: A computer-implemented method of generating a package of advertising inventory items in response to a set of buyer requirements while optimizing both buyer preferences and a station's revenue objectives given an expected demand can include: selecting a set of candidate inventory items from an inventory of inventory items available for presenting advertising spots, where the set of candidate inventory items satisfy a set of buyer preferences; and scoring the set of candidate inventory items with an affinity score.
Abstract: A computer-implemented method of generating a package of advertising inventory items in response to a set of buyer requirements while optimizing both buyer preferences and a station's revenue objectives given an expected demand can include: selecting a set of candidate inventory items from an inventory of inventory items available for presenting advertising spots, where the set of candidate inventory items satisfy a set of buyer preferences; and scoring the set of candidate inventory items with an affinity score.