Abstract: The present invention involves a technique for the customization and display of multimedia content. Customization is via a dynamic thread generator that receives data from multiple inputs including, but not limited to, user surveys, demographic databases, analytics of past customer behavior and preferences stored in a customer relationship management system, analytics of customer interaction with the media in the tool, and/or interaction of the user with sensors /measurement devices. The dynamic thread generator produces a plurality of thread nodes which can be traversed in a particular order, forming a presentation thread, customized to a specific user.