Abstract: A method, system and apparatus for adapting the multimedia content for presentation by an application that uses, processes or otherwise services the multimedia content (“multimedia application”) is provided. The method includes receiving the multimedia content formatted in accordance with at least one of a plurality of multimedia protocols; using a function abstracted from the plurality of multimedia protocols to adapt the multimedia content in accordance with one or more capabilities of the multimedia application; and sending the multimedia content so adapted to the multimedia application for presentation.