Abstract: A fish lure component includes a hook portion having first and second hook members disposed in an opposing arrangement. A biasing member for normally biasing the hook portion in a closed configuration is disposed between the first and second hook members. A vane structure is provided to cause the fish lure component to rotate about an axis thereof during movement through a body of water and along a direction that is generally aligned with the axis. The hook portion is operable between the closed configuration and an open configuration in response to a fish strike on the hook portion.