Abstract: A excitation apparatus is lowered through the casing of an oil well until it is submerged in oil. The apparatus includes a gas discharge tube which emits radiation, either ultraviolet or infra-red, into the surrounding oil. Next, another section of the excitation apparatus provides a mechanical energy input to the oil. The effect is to increase the pressure within the well and to cause the oil to flow more freely, thereby markedly increasing the productivity of the well after the treatment has been completed.