Abstract: Among other disclosed subject matter, a method for providing content through a mobile device is disclosed. The method includes receiving a user request to access a content channel associated with a content channel Software Development Kit (SDK), where the content channel SDK is embedded within an application executing on the mobile device. The method includes gathering the content to be provided through the content channel using the content channel SDK. The method further includes displaying the gathered content through the content channel on the mobile device.

Abstract: Technology is disclosed for advertisement campaign management. The technology can gather data associated with an ad campaign across multiple dimensions, and receive one or more user chosen dimensions from the multiple dimensions along with a hierarchy for the one or user chosen dimensions to filter the gathered data by. The technology can filter the gathered data into one or more datasets, where each data set is associated with a corresponding sub-campaign. A particular sub-campaign is associated with a particular combination of dimension values of the one or more user chosen dimensions. The technology can gather, for each sub-campaign corresponding to the one or more datasets, (a) a creative, and (b) a bid amount associated with the particular sub-campaign, where the bid amount is an amount paid for the display of the creative.

Abstract: Among other disclosed subject matter, a computer-implemented method for providing a plurality of applications through a dynamic icon is disclosed. The method includes receiving request to invoke a first app in a smart device, the first app invoked by activation of a corresponding first app icon displayed at the smart device. The method further includes selecting one of a plurality of database apps to be offered at the smart device in response to the received request. The selected one of the plurality of database apps is offered as the first app in the smart device in response to the request to invoke the first app, where a particular one of the plurality of database apps is dynamically selected in response to the request based on one or more criteria associated with the selection of the one of the plurality of database apps and the selected one of the plurality of database apps is offered as the first app at the smart device.

Abstract: Among other disclosed subject matter, a computer-implemented method for displaying a mobile advertisement in a mobile device is disclosed. The method comprises selecting a media object of the mobile advertisement, where the media object is associated with a first media format of the mobile advertisement. The method further includes, determining compatibility between the first media format of the media object and a supported media format. Here, a given media object in the supported media format represents an associated mobile advertisement in one of the one or more mobile formats supported by the mobile device. When the first media format of the media object is compatible with the supported media format, converting the media object associated with the first media format into a second media object associated with the supported media format.

Abstract: Among other disclosed subject matter, a computer-implemented method for providing audience targeting for advertisements is disclosed. The method includes receiving a bid request to display an advertisement to a user in an advertising section of a webpage, where the bid request includes an internet protocol (“IP”) address associated with the user. The method includes identifying a user profile associated with the user, where the identified user profile includes at least one IP address that matches the IP address included in the bid request. The method includes determining an advertisement to display to the user, the determination based at least in part on a user preference included in the user profile.

Abstract: Among other disclosed subject matter, a computer-implemented method for pre-populating an online form opened in a mobile device with information from the mobile device, the method includes running, by the mobile device, a mobile application, where the mobile application includes a preconfigured object that is executed when the mobile application is run on the mobile device.

Abstract: An ad network includes a fraud detection service to detect click-frauds. The ad network utilizes an ad campaign to primarily detect click-frauds. Using the fraud detection service, the ad network tracks a user's click independent of the click tracking performed by the ad network's API. In one embodiment, the ad network causes a click by a user on the advertisement to cause a landing page to be generated. This landing page is operated by the ad network and allows the ad network to register logistics related to the landing that results from the user's click. This information related to the landing cannot be altered by the publisher. By utilizing various statistical analyses of the two user counts of each publisher with that of the other publishers that are also monitored using the fraud detection service, the fraudulent publishers can be identified.