Abstract: A display apparatus for displaying an article such as a pneumatic tire includes an elongate base with a substantially planar top surface and article support members projecting from said top surface at opposed ends of the base. Opposed side or lateral article support members are also provided each having an elongate side wall for supporting the article and connection means are provided projecting from opposed ends of each of the side article support members for removable and adjustable inner connection with the article support members on the base to provide a display for displaying an article such as a pneumatic tire in a vertical position and with the ability to accommodate different sizes of tires.