Abstract: A system for providing a software application customized with subject matter pertaining to a celebrity, including a processor, data storage, and software thereon that implement a content provision hub operable to provide a mobile application and content related thereto for download to a user device, an advertising server operable to download an advertisement under the direction of the content provision hub to the mobile application, and a charging engine operable to effect a payment transaction between the celebrity, the user, and/or an advertiser. The system can be used by a celebrity to generate a celebrity-specific downloadable mobile application by selecting templates and options that control the celebrity app appearance and operation.