Abstract: A method for transacting an advertisement transfer is disclosed which facilitates expressing the rate structure for the individual advertisement as a function of a profile of the individual potential customer; and which is directed to the creation of a mechanism from the vantage of an Internet site that is being visited. It should be appreciated that this must include the participation of other entities in the Internet (such as distributors, clients, intermediary agencies, etc.).

Abstract: A method for transacting an advertisement transfer from an advertisement distributor to a visitor, when a visitor visits a communication node, includes the steps of constructing a visitor profile and broadcasting the profile to at least one distributor. Responses are collected from the at least one distributor and one response is selected. The communication node contracts with the at least one distributor concerning a transference of the advertisement from the distributor to the visitor. The transfer of the advertisement to the visitor is then effected. A device for transacting an advertisement transfer includes a first module for constructing a visitor profile, a second module for broadcasting the profile to at least one distributor and a third module for collecting responses from the at least one distributor.

Abstract: A descriptive-profile mercantile method, for use at a juncture in a data-communications topology having associated therewith a maintained databank of partial profiles, is disclosed.

Abstract: A super-saturation method for information-media substantially relates to a three-body cooperation to direct information to an electronic media consumer (reader, surfer, viewer, listener, etc.). Embodiments of the present invention facilitate a first media body substantially offering out of context information placement using a second cooperating media body. A facilitator body preferably guarantees that a consumer of the second media is a known consumer of the first media. Accordingly, the second media body presents an out of context information placement. For example, an exclusive members-only Internet site “AAA” is oversubscribed with potential paying advertising content at $100 CPM. This exclusive site then offers unfulfilled advertisers an option to present their advertisements to certified “AAA” viewers, albeit on a non-AAA Internet site, for $50 CPM. The facilitator locates a certified AAA viewer at an Internet site “BBB” that normally charges $30 CPM.