Abstract: A system and method for wirelessly monitoring and recognizing people and things is disclosed. An entity monitoring and recognition (EMAR) unit at a site detects the presence of the entity, and in response the unit recognizes the entity and triggers an action, wherein the detection and recognition comprises the EMAR unit wirelessly communicating with a device associated with the entity without any action on the part of the entity. A site is a physical location, including a budding. The system also stores detection and recognition events and associates them with the entity, the time of the detection and recognition, and a touchpoint within the site at which the detection and recognition occurred.