Abstract: In one embodiment, input is received from a user defining a classification and an analytic for the classification. Multiple classifications and analytics may be defined by a user. A definition of relevance parameters is determined that characterize the classification and a set of analytics measures associated with the analytic. The definition may be for the classification. Unstructured data and structured data are analyzed based on the definition of the relevance parameters to determine relevant data in the unstructured data and the structured data. The relevant data being data that is determined to be relevant to the classification defined by the user. An index of the terms from the relevant data is determined. The index is useable by an analytics tool to provide results for queries of the unstructured data and structured data. The query may be used within the classification such that targeted results are provided using the index and the relevant data to the classification.