Abstract: Systems, methods, and apparatus for sending electronic messages. One embodiment provides methods which include accepting a message in a disparate source-message-type. The recipient, a recipient-message-type, and the source-message-type are determined and, responsive thereto, adaptors are selected for changing the message from the source-message-type to the recipient-message-type. The message is adapted and versions of the adapted message are sent to the recipients. The message types correspond to permutations of technologies and user preferences associated with the messages. Moreover, the message could be an emergency notification, part of a campaign, etc. Quality of service (QOS) measurements regarding the message can be gathered and different adaptors can be dynamically selected responsive thereto. Further, third-party adaptors can be accepted and rules can be implemented pursuant to which the third-party adaptors will be used.

Abstract: Systems, methods, and apparatus for sending electronic messages. One embodiment provides methods which include accepting a message in a disparate source-message-type. The recipient, a recipient-message-type, and the source-message-type are determined and, responsive thereto, adaptors are selected for changing the message from the source-message-type to the recipient-message-type. The message is adapted and versions of the adapted message are sent to the recipients. The message types correspond to permutations of technologies and user preferences associated with the messages. Moreover, the message could be an emergency notification, part of a campaign, etc. Quality of service (QOS) measurements regarding the message can be gathered and different adaptors can be dynamically selected responsive thereto. Further, third-party adaptors can be accepted and rules can be implemented pursuant to which the third-party adaptors will be used.