Abstract: A method, apparatus, computer program, and computer readable storage medium storing the computer program, is disclosed for generating a real-world description to operate a set of devices (12, 14, 16) to augment a user's experience of a game world. The game world is defined by a game world model, and parameters of the game world model are accessed by a first module being run within a protected computing environment. These parameters are sent to a second module running outside of the protected computing environment, and the second module uses these parameters to generate the real world description for controlling the set of devices.

Abstract: An ambient effects system and method of operation is described in which regions (30, 38) of a game or movie screen (10) are analysed (32, 40). The result of the analysis is then processed using logical, heuristic, or a combination of both techniques to determine a content related event. An ambient effects script (34, 36, 48) is then selected (if pre-authored) or generated (if not pre-authored) on the basis of the determination, and provided to the system to render appropriate ambient effects throughout the users environment. Hence, immersive, ambient effects are enabled for media or game content created independently of, and without, the ambient effects system in mind.