Abstract: A system, method, and computer program product are provided for increasing revenue associated with a portion of a network. In use, a portion of a network associated with a communication service provider (CSP) is identified, the portion of the network corresponding to at least one customer group. Additionally, one or more network characteristics associated with the portion of the network to modify are identified for increasing revenue associated with the portion of the network. Further, the one or more network characteristics associated with the portion of the network are modified to increase revenue associated with the portion of the network.