Abstract: Method and apparatus are disclosed which permit customization of a marketing campaign system. Client-side plug-in components and server-side plug-in components are provided. The server-side plug-in component and the client-side plug-in component may collaborate. This may be done by operating the server-side plug-in component in response to data input using the client-side plug-in component. Communication may be performed using persistent properties.

Abstract: Method and apparatus for performing automatic implied attribution is described, and in particular implied attribution in connection with a campaign. The campaign can be a marketing campaign in which actions (offer cells) are aimed at a contact group and behaviors are monitored within a defined evaluation period. By this method, the behaviors of the contact group can be attributed to the offer cells The method allows the monitoring of multiple behaviors for any number of offer cells for any number of contact groups. Contact groups can be obtained by any query process. The behaviors of a larger target group can also be implied where a link can be established between the contact group and the target group. Also described is a system for performing implied attribution, where the system can be software running on a general purpose computer.