Abstract: Systems, methods and computer program products for rewarding a holder of a transaction account linked to a financial transaction instrument, and rewarding an assistant who has been designated by the transaction account holder to manage the transaction account, the transaction account holder and the assistant each participating in a loyalty program. A first loyalty account associated with the transaction account is created for the transaction account holder. A second loyalty account associated with the transaction account is created for the assistant. A first reward is provided to the first loyalty account of the transaction account holder and a second reward is provided to the second loyalty account of the assistant, based on at least one transaction made using the financial transaction instrument.

Abstract: Systems, methods and computer program products for enabling a holder of a transaction account linked to a financial transaction instrument to delegate management of the transaction account to an assistant. Information relating to the transaction account, including at least identification information relating to the holder of the transaction account, is stored in a database. The database stores financial transaction data relating to financial transactions performed using the financial transaction instrument. A designation of at least one assistant to manage the transaction account on behalf of the holder is accepted and stored. Assistant management authentication data associated with the transaction account is established, to be used by the assistant to execute management instructions at a designated level of management access. An instruction from the assistant is accepted to access transaction data associated with the transaction account.