Abstract: A system for testing the effectiveness of webpage configurations is disclosed. Tags indicating dependency between sections of a webpage may be associated with the sections. In response to a version of a first section of a webpage being tested, an associated tag may indicate that the content or behavior of a second section is dependent on the first section. A webpage configuration including content of the first section, and corresponding behavior and content of the second section, may be transmitted to a web client. Data may be collected indicating the effectiveness of the webpage configuration.
Type:
Grant
Filed:
March 30, 2012
Date of Patent:
September 22, 2015
Assignee:
AMERICAN EXPRESS TRAVEL RELATED SEVICES COMPANY, INC.
Abstract: Disclosed are methods, computer-program products, and systems for running a promotional campaign across a plurality of rewards programs offered by rewards-program owners. Each rewards program is associated with a rewards currency. In such a method, transactions of members of the rewards programs are monitored to identify a subset of members that performed a desired action. Then, the rewards currency of respective rewards programs is distributed to respective rewards-program owners for the subset of members that performed the desired action.
Type:
Application
Filed:
November 5, 2008
Publication date:
May 6, 2010
Applicant:
American Express Travel Related Sevices Company, Inc.