Abstract: An assembly for lifting a reel of cable above the floor and supporting it for easy rotation, uses two frame members slidably and pivotably coupled to each other. The first frame has a stop for engaging the periphery of a reel and the second frame or trolley is pivotally and slidably coupled to the first frame via a toggle mechanism. The trolley is pivoted out of the way to a first position to permit a cable reel to engage the stop member of the first frame and then pivoted back to a second position to capture the reel within a cable reel receiving channel in the trolley. The receiving channel has a pivot end near the first frame and a reel-engaging stop member near the opposite end of the channel. The toggle mechanism levers the second frame in sliding relation toward the first frame to capture and lift the reel between the stop members of the first frame and the trolley. The stop members have rotary features and a motor driven assist to rotate one of them for facilitating rotation of the reel.