Abstract: An integrated, modular display system for conveying information in a unified theme is disclosed. The display system comprises a plurality of display panels capable of conveying information, a plurality of frames corresponding in size to the plurality of display panels for receiving at least one of the display panels to support the panels, and a plurality of display bodies for supporting at least one of the frames. The display panels, frames and display bodies are adapted to be combined to form a plurality of individual display units, and a portion of the display panels forming one display unit are interchangeable with a portion of the display panels forming another display unit. In the system, the display panels and frames are provided in groups of several similarly sized display panels and frames.