Abstract: Advertisements are provided on precise areas of the outer surfaces of eggs. Dispensing apparatus such as an ink jet is spaced from the eggs and transfers advertisement material to the eggs. Egg handling structure is adapted to lift eggs and move them generally parallel with the long axes thereof and rotate the eggs about said axes to accurately position the eggs relative to the dispensing apparatus. The dispensing apparatus may be used at various locations on a conventional egg grading machine and structure is provided to support the eggs in uniform position relative to dispensing apparatus to precisely apply advertisements. Sorting apparatus sorts the eggs according to their vertical position on such a machine and employs adjustable guide structure having tiltable tips to prevent damage.