Abstract: A display control apparatus includes: a captured image obtaining unit that obtains captured images of a clubhead of a golf club; a specified position detecting unit that detects positional data of a toe and a heel of the clubhead which are included in the captured images, by inputting the captured images obtained by the captured image obtaining unit into a learned model obtained by machine learning of relationships between multiple captured images of club heads of golf clubs and positional data of toes and heels of the clubheads which are included in the multiple captured images; and a control unit that displays information based on the positional data of the toe and the heel of the clubhead detected by the specified position detecting unit.