Abstract: A candle is molded in a transparent enclosure which doubles as a retailing container. The enclosure comprises a mold panel having a shaped recess with a sprue passage, and a closure panel. Wick holders may be provided in the enclosure on opposite ends of the recess. The panels may be held together during molding and thereafter by snap-fastener-type elements formed on the panels. The closure panel may have a recess aligned with the recess in the mold panel to make a candle product having a desired contour on both sides. A display graphics card may be held between the panels. In a simpler modification the open transparent mold panel is horizontally disposed without the closure panel. Its recess is fitted with a wick, and wax is poured in and allowed to set. The panel is then secured to a "blister" card.