Abstract: A system for evaluating advertising effectiveness operates to generate a customer conversion outcome that shows how effectively a desired outcome has been achieved by an advertising campaign. The effectiveness of advertising campaign can be evaluated in light of control customer conversion information that reflects different conversion propensities of customers.
Type:
Application
Filed:
June 28, 2017
Publication date:
December 28, 2017
Applicant:
Analytics Media Group, LLC
Inventors:
Christopher W. Frommann, Scott M. Safranek, Gaurav S. Shirole, Maxim D. Wilson