Abstract: Server systems and methods to track digital content pertaining to real estate listings use markers embedded within digital media files. The digital media files are accessible for presentation to client computing platforms through real estate search servers. Responsive to a digital media file being presented, for example through a browser software application, on a client computing platform, information related to browsing activity on the client computing platform is transmitted to a server that associates individual ones of the digital media files with individual ones of the real estate search servers through which a digital media file is presented.

Abstract: Server systems and methods to provide targeted advertising use tracking of digital content. The digital content may include real estate content. Responsive to digital content being presented on a client computing platform, information related to browsing activity on the client computing platform is gathered. Digital content (and/or attributes thereof) are associated with either individual ones of the (real estate) search servers through which the digital content is presented, or individual ones of the content providers of the pertinent digital content, or both. Content providers of digital content are compensated based on revenue that is generated through processing and/or analysis of the associations between users and the digital content that has been presented to them.