Abstract: The invention provides an improved algorithm for selecting paid advertisements for inclusion with search engine results or with any resource retrieved from the Internet. The algorithm collects personalized data of each user and feeds the collected personalized data into search queries of search engines, to retrieve paid advertisements. The advertisements are retrieved based not only on search keywords input by the user, but also based on personal preferences, interests and demographics of the user, as well as the location of the user and the time when the search is performed. In other words, the inventive technology enables each user to receive very targeted, localized and personalized advertising materials.

Abstract: The inventive technology enables the search engine operator to charge the advertisers who place their links on the search engine only if the user uses the search results to visit the advertiser's web portal(s) and generates revenue for the advertiser. This concept is especially attractive to the advertisers because it eliminates the risk, which the advertisers face in conventional search engines, when they are changed by the search engine per user click irrespectively of whether the user's visit resulted in advertiser's revenue.

Abstract: The computerized inventive system enables both the wireless internet service providers and conventional wired internet service providers to redirect users to partner websites through appropriate affiliate links and to enable the aforesaid service providers to participate in revenue sharing with internet content providers. Using the inventive methodology and the inventive system, the wireless internet service providers and conventional wired internet service providers are able to offer free internet services to general public and receive a share of the revenue earned by the content providers.