Abstract: A method and system for transmitting a continuous live performance to a media client via a data network for rendering to a user. The method comprises acquiring the continuous live performance as a live stream of digital data and, on receiving a request from the media client to transmit the live performance, repackaging said stream of digital data into a media format compatible with the media client commencing at a current point in said live stream of digital data and transmitting said repackaged digital data to said media client via the data network. The media format comprises a data file having a virtually endless length.

Abstract: A method, system and server for customizing a broadcast media stream for delivery to a client associated with a user via a communication network. The broadcast media stream comprises a plurality of content segments, such as hosted segments, which are separated by a plurality of musical, informational or generic segments. During streaming the plurality of musical, informational or generic segments are modified based on one or more user preferences such that there content matches more closely the preferred content of the user.

Abstract: There is disclosed a system and method for real time server side per stream insertion of strategic media and per-stream delivery. In one aspect of the invention the system comprises a media server for modifying a plurality of live media sub-streams based upon the categorizations of a group of connected media clients. In a further aspect of the invention, the live source media sub-streams are modified by overlaying delimited media content segments within the plurality of sub-streams with media assets, inserting media assets into the plurality of sub-streams, removing one or more of the media content segments from the sub-streams, and adjusting encoded markers within the plurality of sub-streams to compensate for the modifications.

Abstract: A method and system of streaming media content is disclosed. The method and system includes a process step and structures for inputting the live feed into a first audio card having an output. Another process step and structures are provided for inputting the output of the first audio card into a FIFO buffer having an output. Another process step and structures are provided for inputting the output of the FIFO buffer into a virtual audio card having an output. Another process step and structures are provided for inserting additional content into a second audio card by replacing content to be substituted where the additional content and the content to be replaced do not have to be of the same duration. Another process step and structures are provided for mixing the output from the first audio card and the additional content by the second audio card to provide a mixed output. Another process step and structures are provided for inputting the mixed output of the second audio card into an encoder having an output.