Abstract: A brush construction which includes a brush handle having a hollowed end portion for receiving a tuft of bristles. The tuft of bristles are reversely folded about a plastic filament, and the filament reversely folded whereby the free ends of the plastic filament and the associated tuft of bristles form a bundle which, when inserted into the hollow end portion of the handle is positively retained therein by the inherent resiliency of the bundle. To more securely retain the tuft of bristles to the handle, the handle may be made of plastic whereby the plastic filament can be sonically welded or fused to the plastic brush handle.