Abstract: A system for configuring a web page to display a product list is provided. A storage module stores product information that includes product attributes associated with products. A web page generation module is in signal communication with the storage module and receives the product attributes from the storage module. The web page generation module constructs a web page that includes a product list that lists products stored in the storage module. The web page generation module encodes the product attributes as a selectable portion of a product identifier for the products. The web page generation module includes the selectable portion of the product identifier that corresponds to the encoded product attribute in the product list of the web page such that the product attribute is selectable from the product list when the product list is displayed on the web page.