Abstract: A system and method for utilizing information exchanged during an initiation phase (i.e., the “ringing” phase) of a conventional telephone connection request received from a telephony device, in order to identify and provide a user with content or enhanced services. In a convention telephone call the connection request includes information that identifies the user and/or telephony device that placed the phone call (the originating number) and the dialed phone number (the signaling number). The connection request is rejected and the call is terminated Prior to termination of the call the originating dumber and/or signaling number are extracted and used to identify a task that is desired by a user; content associated with the task is delivered to the user.