Abstract: Labeling equipment has a support rotatably driven about a central shaft and above a stationary bench, the support carrying label shafts pivoted by gear assemblies so that curved label plates on the label shafts are glue-coated over their full area by rolling off a glue roller when the support is rotating, removing labels from a label box and transferring the labels to a label transfer device. The gear assemblies each have a gear segment pivotably resting on a gear assembly shaft borne in the support and meshing with a pinion of the label shaft, the gear segment being pivotably driven by a cam follower moving along a cam curve in the bench. Clutches are coupled in a predetermined angular position of the support to disengage individual label plates from their constrained motion to block label removal. The cam follower is carried by a pivoting arm on the gear assembly shaft, the arm being engageable by means of a clutch with the gear segment.