Abstract: Aspects of the invention may involve systems, methods, and computer readable medium. In an embodiment of the invention, a computer-implemented method for targeting messages and advertisements may be provided. The method may include receiving user identification data from a user; retrieving user information based on the user identification data; filtering the user information to create an anonymous profile; ranking messages in a message database using best matching criteria from the anonymous profile to create a ranked list of messages; selecting by the computer, a targeted message from the ranked list of messages; and transmitting, by the computer, the targeted message to the user.