Abstract: A database processing system is disclosed for accessing databases and updated data items and triggering event notifications. The data processing system may comprise a records database including a plurality of data records, and a triggers database including a plurality of trigger indicators. The database system may further include a hardware processor that can execute computer-executable instructions in order to: receive an update on a data record, identify a type of change corresponding to change in the data record, cause an update to the records database based on information included with the updated data record, identify a trigger corresponding to the type of update to the data record, and generate an event notification including information included in the update.

Abstract: A database processing system is disclosed for accessing databases and updated data items and triggering event notifications. The data processing system may comprise a records database including a plurality of data records, and a triggers database including a plurality of trigger indicators. The database system may further include a hardware processor that can execute computer-executable instructions in order to: receive an update on a data record, identify a type of change corresponding to change in the data record, cause an update to the records database based on information included with the updated data record, identify a trigger corresponding to the type of update to the data record, and generate an event notification including information included in the update.

Abstract: A database processing system is disclosed for accessing databases and updated data items and triggering event notifications. The data processing system may comprise a records database including a plurality of data records, and a triggers database including a plurality of trigger indicators. The database system may further include a hardware processor that can execute computer-executable instructions in order to: receive an update on a data record, identify a type of change corresponding to change in the data record, cause an update to the records database based on information included with the updated data record, identify a trigger corresponding to the type of update to the data record, and generate an event notification including information included in the update.

Abstract: Described herein are systems and methods that facilitate the delivery of targeting campaigns that provide a personalized shopper-vendor experience. The targeting campaigns can include dynamically determining rates for discounts and/or vouchers for improved targeting. The targeting campaigns can include a single platform for suppliers, consumers, and producers, instead of providing separate platforms in traditional targeting campaigns that facilitate communication to and from shoppers and vendors (e.g. content item providers). As such, the dynamic voucher generation and distribution system can maximize sharing of relevant coupons and vendor promotions to consumers, and match the consumer's unique needs with customized discounts.